KIND STUDIO is first and foremost a story of passion. Passion for fashion and beautiful things, passion for crafts and textiles, passion for free and daring women, passion for life. It is also the desire to make these passions useful. To get involved and make things happen - on our own scale, in our own way.
The brand was born out of the desire to create a different kind of fashion, a caring fashion. A fashion that finally places the human being and the environment at the heart of its values. We believe that beyond its aesthetic dimension, fashion can be the engine of positive change.
KIND STUDIO offers a balanced style between vintage and contemporary, for everyday essentials with a strong look. Each garment is a guarantee of our social and environmental commitments - so you don't have to choose between style and ethics.
MORE THAN ETHICALLY MADE, WE CREATE TO EMPOWER
Eco / Responsibility: The fashion industry is one of the most polluting industries on our planet. Seeking to reduce our ecological impact by improving every step of our garment creation is a key mission of KIND STUDIO. To do this, we prioritise natural materials, surplus fabrics, recycled and organic fibres and hand weaving. For more information, please see the materials page here.
"Proudly made in India": In order to support a cause that is close to our hearts, we produce most of our collections with the Chaiim Foundation and its production workshop in Mumbai, India. The foundation fights for the reintegration and emancipation of women who are victims or at risk of human trafficking. It offers them social support, professional training as seamstresses and then employment.
"Locally made in Paris": In order to promote local production and French know-how, some of our pieces are made in Paris itself. We work with independent craftsmen and with a reinsertion site in the suburbs. This is to remain true to our values and to have a social approach in our manufacturing. Some pieces are also sewn in-house, in our studio in the 11th arrondissement.
India has an abundant textile culture. Weaving, embroidery, dyeing, woodblock printing, etc. are all traditional skills that make the local textile culture so special. We admire the work of the artisans which has become a central source of inspiration, creating many possibilities and feeding our creativity as well as our collections.
Participating in the maintenance of these activities also means having a direct social impact by supporting the many craftsmen and their know-how. It means preserving these traditional techniques, which are often in danger in the face of mass production and fast-fashion. Choosing craftsmanship is also voluntarily choosing a slower pace for our fashion and more virtuous for our planet. It means deciding to make clothes that make sense with textiles that have a soul.
Making our clothes in India is not only to support the Chaiim Foundation and participate in the emancipation of women. It is also to keep a short circuit, by manufacturing our models close to where the textiles are produced. Making this choice means reducing the environmental impact of our clothes and supporting local jobs throughout the chain, by refusing to export resources and materials.
Working with a geographically distant country obviously entails an ecological cost when transporting goods. However, for the reasons mentioned above, we sincerely believe in the coherence of this approach and these commitments for KIND STUDIO.
France is renowned for its high-end know-how in ready-to-wear clothing. This is why we decided to create part of our collections in Paris.
We also made the choice of Parisian manufacturing to meet a desire for consistency between the sourcing of materials and the manufacture of our garments: it is from fabrics from dormant stocks located in the Paris region that these garments are created.
Then, we are committed to participating in the promotion of French know-how, through the manufacture of high quality clothing. A quality of manufacture that is found nowhere else, while ensuring a short production circuit.
Thus, our pieces made in Paris contribute to the local economy with a reduced environmental impact, while supporting French know-how and the close relationship with our partners.